Friday, May 31, 2019

You have an opportunity, what now?

1. Prohormones and the fitness industry
2. Prohormone supplement companies are having trouble finding a formula that is not being banned by the FDA in yearly audits due to illegal substances/dosages, this happens because these companies refuse to change their formula by finding new chemicals/herbal ingredients. Instead, they change the chemical by its structure and reformulate that way
3. A large opportunity for market penetration in the supplement industry is available because prohormones on the market get banned within 1-2 years of use due to FDA's audits for bad formulas this can be changed by using pre-existing compounds that are legal and combining them with herbal substances.
4. I interviewed 5 people who included, my girlfriend Aimee someone who has no interest in prohormones. My sister who is an avid competitor who does not use prohormones. My friend Noah Richman who uses prohormones. My friend Lawerence who is a competitor who uses prohormones. Also, a local business owner of a supplement store that sells prohormones, Cole. All of the general consensuses that I got from these people was the validity of having a product that was FDA approved. Many supplement companies don't have FDA approved products, furthermore, when having a prohormone which would be borderline pharmaceutical it would be a huge plus to go through them rather than avoid them. The consensus I got from the users of the prohormones was that they felt like the industry was shaky because they constantly would get rebranded prohormones from the same company but they had to change their formula. I got a general understanding that prohormones get bad reputations because they get rejected by the FDA, however, if the prohormones got a good reputation many people can benefit from their neurogenic effects.
5. After my interviews, I got an understanding of how people felt about this topic and how safety and validity was a top priority. I always thought this to be true.

1 comment:

  1. Matthew, I really like where you're going with this. You should however, expand more on the legal implications and physical liabilities that can occur when creating a new market like this. However, if you can create a product that is approved and vetted by the FDA I think there will be a larger and more legitimate market. I'm glad however that you recognize the barriers to this product.

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