1.
I am outspoken.
I never quit until the job is finished.
I am either all in or not in at all.
I have been able to do multiple projects at once.
I have the capability to make myself versatile.
2.
Lauren Nguyen- Sister
https://soundcloud.com/matthew-nguyen-517615979/interview-lauren-nguyen
Maria Nguyen- Mother
https://soundcloud.com/matthew-nguyen-517615979/maria-nguyen-interview
Aimee Kaufman- Girlfriend
https://soundcloud.com/matthew-nguyen-517615979/interview-with-aimee-kaufman
Andrew Nguyen-Dad
https://soundcloud.com/matthew-nguyen-517615979/interview-with-andrew-nguyen
Luciana Vera- Cousin
https://soundcloud.com/matthew-nguyen-517615979/interview-with-luciana-vera
Interview Link on SoundCloud
3.
How I see myself is very similar to how people see me. I have a very distinct personality and it shows. I try to make sure I am the best at what I do and I do things the way that I have put thought into being done. Each of the interviews was pretty spot on and I believe distinct myself from others by showing my potential human capital. No, I wouldn't make any changes to the list, it is definitely who I am especially after hearing from the interviews.
Friday, June 28, 2019
Evaluating How Your Customers Evaluate Stuff
1.
Alex Duenas NPC Bodybuilder
Lawerence Gensoli Advanced gym goer
Derek Lunsford IFBB Pro Bodybuilder
3. It seems that in the alternative search each one of them chose the product that had the higher quality ingredients vs the cheaper price or style. One thing that Lawerence said that differed from Alex and Derek is that he does value a brand of a company for supplements equally to the quality of the product. Neither of them said the price mattered because they are all worried about the best product rather than cheapest because of the immense commitment taking a Pro Hormone is. Other than that they all seemed to have a general opinion that value matters when taking a Pro Hormone.
4. Most supplements are now ordered directly from the source and online. Out of the three interviewed they all buy their supplements from online companies. Typically brick and mortar supplement shops upcharge prices for the product. They all buy using a debit card. There is only one person responsible for the purchase and that is the buyer.
5. All of the interviewees had in common that results were the number one thing that they wanted from the product. The amount of fat burned and lean muscle tissue during one full serving cycle is what I found mattered the most, secondly the least amount of side effects. Out of the three interviewed, two interviewees had bad experiences with side effects from the Pro Hormone.
6. After all, each interview went well, Alex seemed to be a fan of prohormones and uses them regularly when getting ready for his shows. Lawerence has been on the fence about taking a prohormone but has been worried about the recent banning of certain formulas. I talked to Lawerence the most about my idea and he likes it a lot.
7. This segment seems to look for the best quality product, put a lot of effort in making a decision, and seem to have the best sense of buying attitude when seeing adequate results.
Alex Duenas NPC Bodybuilder
Lawerence Gensoli Advanced gym goer
Derek Lunsford IFBB Pro Bodybuilder
3. It seems that in the alternative search each one of them chose the product that had the higher quality ingredients vs the cheaper price or style. One thing that Lawerence said that differed from Alex and Derek is that he does value a brand of a company for supplements equally to the quality of the product. Neither of them said the price mattered because they are all worried about the best product rather than cheapest because of the immense commitment taking a Pro Hormone is. Other than that they all seemed to have a general opinion that value matters when taking a Pro Hormone.
4. Most supplements are now ordered directly from the source and online. Out of the three interviewed they all buy their supplements from online companies. Typically brick and mortar supplement shops upcharge prices for the product. They all buy using a debit card. There is only one person responsible for the purchase and that is the buyer.
5. All of the interviewees had in common that results were the number one thing that they wanted from the product. The amount of fat burned and lean muscle tissue during one full serving cycle is what I found mattered the most, secondly the least amount of side effects. Out of the three interviewed, two interviewees had bad experiences with side effects from the Pro Hormone.
6. After all, each interview went well, Alex seemed to be a fan of prohormones and uses them regularly when getting ready for his shows. Lawerence has been on the fence about taking a prohormone but has been worried about the recent banning of certain formulas. I talked to Lawerence the most about my idea and he likes it a lot.
7. This segment seems to look for the best quality product, put a lot of effort in making a decision, and seem to have the best sense of buying attitude when seeing adequate results.
Tenacity and Paying it forward
1. Some behaviors I have developed from this course is being a smarter and more diligent worker. It has helped me keep a steady path on a certain goal. I have been more diligent about posting the assignments when needed to be done and have made more of an effort to be a better "business" owner. I definitely have gotten the taste of the entrepreneurial lifestyle from these 6 weeks.
2. A lot of research on Pro Hormones is often sheltered and hidden, however, when doing I was able to find ways of taking breaks to help me reach my goal. At the time I spent over 3-4 hours on certain aspects of the discussion but when finding the information I needed to do it was so satisfying. Furthermore, I felt that I learned a lot about my work formula in these past two months and weekly assignments have helped keep on track tremendously.
3.
1. Stay consistent and updated throughout your process.
2. Always keep motivated by looking at the bigger picture.
3. Remain calm if things aren't going your way.
2. A lot of research on Pro Hormones is often sheltered and hidden, however, when doing I was able to find ways of taking breaks to help me reach my goal. At the time I spent over 3-4 hours on certain aspects of the discussion but when finding the information I needed to do it was so satisfying. Furthermore, I felt that I learned a lot about my work formula in these past two months and weekly assignments have helped keep on track tremendously.
3.
1. Stay consistent and updated throughout your process.
2. Always keep motivated by looking at the bigger picture.
3. Remain calm if things aren't going your way.
Friday, June 14, 2019
Reading Reflection
Steve Jobs, Walter Isaacson
1.
What surprised me the most was Steve Jobs story and how he was raised without his adopted parents. Someone who grew up relatively poor was and is one of the richest men to ever grace this planet.
I admired his ability to get up when he was knocked down like rocky says, it's not about how hard your hit its how hard you can get hit and keep moving forward, how much you can take and keep moving forward. Something I didn't really think was cool is that some of Steves early friends I felt were left out of the picture in his future endeavors. Yes, one of his biggest failures was getting kicked out his OWN company Apple after the board of directors bought him over.
2.
One thing Steve Jobs did was never limit himself he was learned new avenues in his field such as getting involved with Pixar for motion picture development.
3.
One part that was confusing to me was the whole idea of the shares and the stocks of the company, I don't get the legality of someone buying you out of YOUR business.
4.
How do you manage to tackle tasks when you have forces against you besides the tasks forces?
How do you see the world outside of your passion, does it affect your work ethic in the field?
5.
I think if Steve were to answer this question he would say it is doing what you love but also challenging yourself every day.
1.
What surprised me the most was Steve Jobs story and how he was raised without his adopted parents. Someone who grew up relatively poor was and is one of the richest men to ever grace this planet.
I admired his ability to get up when he was knocked down like rocky says, it's not about how hard your hit its how hard you can get hit and keep moving forward, how much you can take and keep moving forward. Something I didn't really think was cool is that some of Steves early friends I felt were left out of the picture in his future endeavors. Yes, one of his biggest failures was getting kicked out his OWN company Apple after the board of directors bought him over.
2.
One thing Steve Jobs did was never limit himself he was learned new avenues in his field such as getting involved with Pixar for motion picture development.
3.
One part that was confusing to me was the whole idea of the shares and the stocks of the company, I don't get the legality of someone buying you out of YOUR business.
4.
How do you manage to tackle tasks when you have forces against you besides the tasks forces?
How do you see the world outside of your passion, does it affect your work ethic in the field?
5.
I think if Steve were to answer this question he would say it is doing what you love but also challenging yourself every day.
Figuring out buyer behavior
1- Segment
Active students/ young adult demographic
2-
Noah Richman- Amateur bodybuilder
Aaron Arraez- Prospected IFBB professional bodybuilder
Aimee Kaufman- Mixed Martial Arts fighter
4-
According to my interviews, Noah Richman is someone to use the word of mouth technique to get his information, he told me he looks to people like myself and others that are knowledgable and trusts them.
Aaron Arraez was a little different he liked to make sure his sources were valid and on point. He was secure in finding information out on the internet and backed studies.
Aimee Kaufman was a little bit of both, though she sided on the side on using credible online or scholarly sources to find here information.
5-
What I have found out from these three interviews is that this topic, prohormones, since it is so new it is still a new area for development was open for customers to learn. A lot of the information on supplements, specifically pro-hormones were not credible and was told by he say she say. Which is great because when compiling evidence I am able to tell others the importance of not using these new dangerous compounds. The biggest thing I learned from these interviews was how people thought of pro-hormones and the somewhat scared mindset about them because of the recent banning of certain substances that companies carelessly keep using.
6-
I would say that their information search was somewhat low but open, they want to know more but they can't because the market is new but saturated.
Active students/ young adult demographic
2-
Noah Richman- Amateur bodybuilder
Aaron Arraez- Prospected IFBB professional bodybuilder
Aimee Kaufman- Mixed Martial Arts fighter
4-
According to my interviews, Noah Richman is someone to use the word of mouth technique to get his information, he told me he looks to people like myself and others that are knowledgable and trusts them.
Aaron Arraez was a little different he liked to make sure his sources were valid and on point. He was secure in finding information out on the internet and backed studies.
Aimee Kaufman was a little bit of both, though she sided on the side on using credible online or scholarly sources to find here information.
5-
What I have found out from these three interviews is that this topic, prohormones, since it is so new it is still a new area for development was open for customers to learn. A lot of the information on supplements, specifically pro-hormones were not credible and was told by he say she say. Which is great because when compiling evidence I am able to tell others the importance of not using these new dangerous compounds. The biggest thing I learned from these interviews was how people thought of pro-hormones and the somewhat scared mindset about them because of the recent banning of certain substances that companies carelessly keep using.
6-
I would say that their information search was somewhat low but open, they want to know more but they can't because the market is new but saturated.
Idea Napkin
You-
I am a student at UF joining his third year at the school in the school of accounting. But who really am I? I love fitness and am a natural bodybuilding advocate. I have many talents but product innovation, especially in fitness, seems to be one that fits best in this scenario. I like to think of my talents are sales, marketing, and overall innovation. Most of my skills are in speaking publicly and making great relations. My aspirations are to be able to be in charge of the biggest supplement company in the bodybuilding industry as well as taking myself to the next level in helping others achieve their fitness and life goals. This product can be the foot in the door for me in the industry.
What-
I am offering the first pro-hormone/ performance enhancing supplement with all natural testosterone boosters/ ergogenic fat burners, as well as offering chemically compounded approved pro-hormone modulators. To many times customers are taking pro-hormones that have compounds that are "kind of" legal and new that are harmful and get banned within 1-2 years.
Who-
My target customers are male/female experienced gym goers between the ages of 18-50 that want to help boost their performance by not taking any illegal PED. These people may include pro/amateur bodybuilders, athletes, boxers/fighters, casual gym goers, and extreme fitness users.
Why-
The reason why customers would pay me money is that our product takes all compounds/ substances that are not banned/ prohibited by ANY government agency, and allows users to have friendly doses that will compete with other brands. Furthermore, when combining natural PE substances with chemically compounded PE it may cause a synergistic effect something that few to little companies have done research in.
Core Competencies-
We have a pro-hormone that will never be banned by the FDA.
I believe these elements all fit together because as I was writing them I seemed to start answering the next question before I got there. Furthermore, I think that the people that I am trying to sell to will understand the issue at hand with other companies and feel like they have to use them because there is no alternative. I think that the demographic and the core purpose of the product go hand in hand because these are issues that these people face when making a decision on this type of supplement that is still new to the market and exciting!
I am a student at UF joining his third year at the school in the school of accounting. But who really am I? I love fitness and am a natural bodybuilding advocate. I have many talents but product innovation, especially in fitness, seems to be one that fits best in this scenario. I like to think of my talents are sales, marketing, and overall innovation. Most of my skills are in speaking publicly and making great relations. My aspirations are to be able to be in charge of the biggest supplement company in the bodybuilding industry as well as taking myself to the next level in helping others achieve their fitness and life goals. This product can be the foot in the door for me in the industry.
What-
I am offering the first pro-hormone/ performance enhancing supplement with all natural testosterone boosters/ ergogenic fat burners, as well as offering chemically compounded approved pro-hormone modulators. To many times customers are taking pro-hormones that have compounds that are "kind of" legal and new that are harmful and get banned within 1-2 years.
Who-
My target customers are male/female experienced gym goers between the ages of 18-50 that want to help boost their performance by not taking any illegal PED. These people may include pro/amateur bodybuilders, athletes, boxers/fighters, casual gym goers, and extreme fitness users.
Why-
The reason why customers would pay me money is that our product takes all compounds/ substances that are not banned/ prohibited by ANY government agency, and allows users to have friendly doses that will compete with other brands. Furthermore, when combining natural PE substances with chemically compounded PE it may cause a synergistic effect something that few to little companies have done research in.
Core Competencies-
We have a pro-hormone that will never be banned by the FDA.
I believe these elements all fit together because as I was writing them I seemed to start answering the next question before I got there. Furthermore, I think that the people that I am trying to sell to will understand the issue at hand with other companies and feel like they have to use them because there is no alternative. I think that the demographic and the core purpose of the product go hand in hand because these are issues that these people face when making a decision on this type of supplement that is still new to the market and exciting!
Friday, June 7, 2019
Elevator Pitch
This is my elevator pitch for my natural prohormone substance that I will call boost 1 up.
Continuing opportunity research
I have decided to interview 5 people who I feel have this unmet need and I see potential in asking them about their experience with certain supplements. I decided to interview this time my friend Patricio Pinedo who is a natural men's physique competitor, PJ Braun the CEO of Blackstone labs a company that makes prohormones, my friend Stephan Smith who is someone who uses PED, an amateur MMA fighter Eyventon James, and my friend Kasey Montrois a fitness model. The general consensus I got out of them is that the reason they are afraid to take pro-hormones is that EVERY prohormone on the market utilizes at least one newer compound that usually gets banned or a derivative of it gets banned within 1-2 years. Eyventon who is an amateur fighter learned the hard way when he got tested for these hormones and lost a bout because he was unable to pass his drug test. Pj Braun the owner of Blackstone labs says they try to come out with the best products therefore they take risks by adding new and creative hormone derivatives. Another general idea I got from each and everyone from the interview was that they all were willing to take or buy a supplement that is LEGAL and that will remain LEGAL as long as it helps them in a performance-enhancing manner.
The answer to the who question is simple. There are businesses that are within my opportunity realm but also take themselves outside of it because they experiment with borderline illegal substances. Also, some pro-hormones fall closer to recovery aides for certain steroidal needs. For example as therapy when taking real anabolic steroids some prohormone companies offer products that help reduce side effects then instead boost performance. The reason is, is that the market is still new (4-5 years) and the waters are still being tested.
The reason my product would differ from others is that I would not fathom into newer derivatives of these compounds and furthermore, I would like to utilize natural herbs as well compounded into the formula to help benefit the individual further rather than just taking chemically compounded P.E molecules.
The reason why outsides might have different needs is due to their time commitment in the gym. Some people don't want to maximize their potential muscle mass or be at their peak athletic performance.
The answer to the who question is simple. There are businesses that are within my opportunity realm but also take themselves outside of it because they experiment with borderline illegal substances. Also, some pro-hormones fall closer to recovery aides for certain steroidal needs. For example as therapy when taking real anabolic steroids some prohormone companies offer products that help reduce side effects then instead boost performance. The reason is, is that the market is still new (4-5 years) and the waters are still being tested.
The reason my product would differ from others is that I would not fathom into newer derivatives of these compounds and furthermore, I would like to utilize natural herbs as well compounded into the formula to help benefit the individual further rather than just taking chemically compounded P.E molecules.
The reason why outsides might have different needs is due to their time commitment in the gym. Some people don't want to maximize their potential muscle mass or be at their peak athletic performance.
| Inside the boundary | Outside the boundary |
| Bodybuilders, Fitness lifestylers, gym goers, athletes | Non-Gym Goers, Casual Gym Goers |
| To enhance body composition and performance | What the Need Is Not |
| It is a great way to push the body past its limits/ Natural limit. | There is no reason to push the body that far, there is no natural limit |
Solving the problem
The easy fix to the issue with prohormones in the supplement industry is to take compounds that have been tested and legal by the FDA and to do more research on them. Furthermore, using compounds that have proven to increase performance it will be easier to mix them together with other compounds that work as well in order to provide a quality product. Instead of using newer emerging compounds mixed with old ones, find the old ones that are legal and safe, and use those.
These are the list of current prohormones that are legal according to
https://bluecloud.org/prohormones/
These are the list of current prohormones that are legal according to
https://bluecloud.org/prohormones/
- 1-Androsterone (1-DHEA or 1-androstene-3b-ol-17-one)
- 4-Androsterone (4-DHEA or 4-androstene-3b-ol-17-one)
- Epiandrosterone (Epi-Andro)
- 1,4-OHP
- 6-Keto-progesterone
Of these prohormones, 1-2 compounds can be mixed together to produce a great product. But where does this differ from other companies? Well, what I think would be a great solution is to add natural ergogenic and lipogenic agents to help produce top quality results.
Some of these can include
- Yohimbine
-Tongkat Ali
- Deer Antler Velvet
- D-aspartic acid
The list goes on. This way the product customers use will stay consistent and not change due to re-regulation of certain compounds. Use the stuff that is known to work and that will stay legal to provide a safer more marketable product to bodybuilders and endurance athletes.
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