1- Segment
Active students/ young adult demographic
2-
Noah Richman- Amateur bodybuilder
Aaron Arraez- Prospected IFBB professional bodybuilder
Aimee Kaufman- Mixed Martial Arts fighter
4-
According to my interviews, Noah Richman is someone to use the word of mouth technique to get his information, he told me he looks to people like myself and others that are knowledgable and trusts them.
Aaron Arraez was a little different he liked to make sure his sources were valid and on point. He was secure in finding information out on the internet and backed studies.
Aimee Kaufman was a little bit of both, though she sided on the side on using credible online or scholarly sources to find here information.
5-
What I have found out from these three interviews is that this topic, prohormones, since it is so new it is still a new area for development was open for customers to learn. A lot of the information on supplements, specifically pro-hormones were not credible and was told by he say she say. Which is great because when compiling evidence I am able to tell others the importance of not using these new dangerous compounds. The biggest thing I learned from these interviews was how people thought of pro-hormones and the somewhat scared mindset about them because of the recent banning of certain substances that companies carelessly keep using.
6-
I would say that their information search was somewhat low but open, they want to know more but they can't because the market is new but saturated.
Hello Matthew.
ReplyDeleteI see here that you picked the right people to help do your interviews. I enjoyed seeing that you were able to find someone to interview that had a different point of view. Aaron Arraez had a great process of actually make sure that his information was valid and accurate. Things like that are very important and it actually amazes me that he was different form the rest of the people that you interviewed.
Matthew,
ReplyDeleteI think you have more clarity about the responses you received from your interviews than what I was able to achieve in my own experience. I did receive similar responses concerning peaked interest about a relatively new product offering. I think it is difficult to truly gauge buying behavior when a product group is just emerging to early adopters. My customers had done some information search but word of mouth was either limited or unreliable. It seems markets that are mature would be easier to gather information about buying behavior. Do you think you could gather information regarding the supplement industry and apply any of those statistics to your prohormone consumer?
Best Regards,
Suzanna
Hey Matt,
ReplyDeleteFirst of all great post, very insightful. I like that you introduced the idea of he say/she say because it got me thinking about bro science. How do you manage to sift through all the data and really find interviewees that know what they're talking about, especially when there's not a substantial amount of research on this subject. I think you should definitely look at some scholarly articles.