Friday, June 7, 2019

Continuing opportunity research

I have decided to interview 5 people who I feel have this unmet need and I see potential in asking them about their experience with certain supplements. I decided to interview this time my friend Patricio Pinedo who is a natural men's physique competitor, PJ Braun the CEO of Blackstone labs a company that makes prohormones, my friend Stephan Smith who is someone who uses PED, an amateur MMA fighter Eyventon James, and my friend Kasey Montrois a fitness model. The general consensus I got out of them is that the reason they are afraid to take pro-hormones is that EVERY prohormone on the market utilizes at least one newer compound that usually gets banned or a derivative of it gets banned within 1-2 years. Eyventon who is an amateur fighter learned the hard way when he got tested for these hormones and lost a bout because he was unable to pass his drug test. Pj Braun the owner of Blackstone labs says they try to come out with the best products therefore they take risks by adding new and creative hormone derivatives. Another general idea I got from each and everyone from the interview was that they all were willing to take or buy a supplement that is LEGAL and that will remain LEGAL as long as it helps them in a performance-enhancing manner.
The answer to the who question is simple. There are businesses that are within my opportunity realm but also take themselves outside of it because they experiment with borderline illegal substances. Also, some pro-hormones fall closer to recovery aides for certain steroidal needs. For example as therapy when taking real anabolic steroids some prohormone companies offer products that help reduce side effects then instead boost performance. The reason is, is that the market is still new (4-5 years) and the waters are still being tested.
The reason my product would differ from others is that I would not fathom into newer derivatives of these compounds and furthermore, I would like to utilize natural herbs as well compounded into the formula to help benefit the individual further rather than just taking chemically compounded P.E molecules.
The reason why outsides might have different needs is due to their time commitment in the gym. Some people don't want to maximize their potential muscle mass or be at their peak athletic performance.



Inside the boundaryOutside the boundary
Bodybuilders, Fitness lifestylers, gym goers, athletesNon-Gym Goers, Casual Gym Goers
To enhance body composition and performanceWhat the Need Is Not
It is a great way to push the body past its limits/ Natural limit. There is no reason to push the body that far, there is no natural limit 

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