Last reading

he Long Tail: Why the Future of Business is Selling Less of More, Chris Anderson
1. The theme of the book is about how the growing users of internet content have helped the "tail gets longer" in the world of small business and entrepreneurship. Anderson states that the more markets you hit with smaller more closely niched audiences the better off your business will do.
2. The way I tied reading this book to this class is my marketing strategy for Tester the all-natural pro-hormone. Taking into considerations avenues like powerlifting and strongman.
3. I would try to incorporate how these reads helped inspired ideas for students, for example in the book by XYZ I used this strategy and applied it to ABC.
4. I learned the importance of market content and market penetration.

Exit Strategy

1. I actually don't plan on selling my company, I love fitness/ bodybuilding and have made it my passion. Many people hate on me including my "friends" and family but I love doing what I do. It is so much rewarding living a lifestyle you enjoy than being something that you don't want to do like an accountant ( I am an accounting major lol). If my kids like fitness they are more than welcome then helping grow the product line.
2. I selected this because I love fitness and bodybuilding it is my life.
3. It hasn't really influenced anything about my plan, I know that the market is free and open in this area of supplements, while the supplement industry is saturated, this is a new and exciting market. I know business from my emotions!

Celebrating Failure

This semester I utilized my time at home to keep growing my social media accounts oldschoolmatt on Instagram. I dedicated the entire summer to getting into the best shape I have ever been in by adding 25 pounds of muscle in 3 months. I reached my goal and did so very well. After this weight gain, I wanted to get down to lose the fat and keep the muscle I gained. However, over the past three weeks due to school, I haven't been to the gym. The thing I learned about this is that consistency is the number one best option to attaining your future goals. Even if you're not going 100 percent it is better to still put in some work. Failure and embarrassment are the two hardest pills to swallow. I have failed many times in my life and it is super emotionally draining. However, you can't dwell on failure, you can't let it eat you up because then you lost the war. This class has helped me realize failure is just another part of the process.

Venture Writeup

Venture Write up 2 Page Summary-

https://docs.google.com/document/d/1OhQ-0nLXZys6SGt-oFogFlD1qt4v1dXJEbR8GPEYuAY/edit?usp=sharing

Whats Next?

Existing market-

New products maybe include a protein powder or a creatine supplement.

Moises Torres- NPC Bodybuilding

Gucci Bambino-NPC Athlete

Jamie Kendal- Mens Physique

Many of them are familiar with the market. Furthermore, they like the idea of protein or creatine but feel like the supplement market is very saturated and that it might fail. Jamie loves trying new protein powder out. 

What makes the most sense in boost 1 up nutrition is to start all-natural protein powder that will yield the highest protein per gram. Many other protein powders don't hold high yields of protein like boost 1 up nutritions will. Furthermore, I plan on creating an amazing flavor profile that uses artificial sweeteners to keep the sugar and carbs low.

This market delivers high rewards and low cost of goods due to the fact that it provides large quantities of purchase. 

New Market-

Athletes

This product can be for athletes in untested organizations. 

Jacob Torres Club VolleyBall UCF

Patricio Perez Club Tenis at USC

They both would like to try the product as long as they did not gain "too much muscle".

The thing I learned about this market was that it is very big and not introduced to this type of product. Tester can be used to benefit any athlete. In fact, it can be used to help boost performance in most sports.

Over time and time again I was able to see that this product is very versatile. 

What makes you so special

1. Funding
I have good funding for my product, not many companies get funding like this. Money is a hard resource to come across.
2. Creativity
I am creative and it is hard to be creative in the supplement industry. Creativity is irreplaceable.
3. Effort
I have a work effort that outworks anyone else. Effort builds character
4. Social Activity
I am a very social being in a work place setting. This will set me apart from others.
5. Determination
I am determined to make my product great. Many companies fall short in pushing product.
6. Tech Savy
I have the ability to create logos. This will save me money.
7. Social Media Presence
I have a great social media following. Not many can get a genuine following.
8. Ability to network
I have a great network in the fitness industry. To find these leads takes lots of time and effort.
9. Marketing
I have been able to be lead marketing director in all the companies I work for. Marketing is what makes or breaks a business.
10. Understanding of the product.
 I know my product and love my product. Many salespeople don't know their product.

Marketing is my top resource because it will help me develop tester to be a great product.

Elevator pitch 3

1.
https://youtu.be/n3OknsOTn38
2.
I got pretty positive feedback. I didn't think anything was wrong.
3. I tried not to stutter as much and use more hand movements.

Bring in second opinion

• The Art of Social Media: Power Tips for Power Users, Guy Kawasaki

1. The general theme surrounded how the day and age theme of social media marketing has taken over traditional marketing tactics. It shows how the world of traditional marketing has switched to a digital platform.
2. The way it tied to this class was that it showed me how I can use similar tactics to achieve the same goal with boost 1 up nutrition.
3. I would try to make an exercise that kids can use to interact with the book they used with their idea. For example, when reading this book I wanted to do XYZ with my business and why.
4. I learned that there is an actual strategy to social media marketing rather than just doing it.

Its Who you know not what you know.

1. Noah Richman owner of richfit nutrition
1. Noah is an avid bodybuilder and business owner of a supplement company.
2. Domain expert
3. We have seen each other at the gym before and have networked through Instagram.
4. I help him market his product line, while he gives me free product and insight to bodybuilding news.
5. It will help me with new product ideas and marketing tactics.




2. Matthew Yee bodybuilding advocate
1. Matthew Yee runs an Instagram account for bodybuilding and has a passion for the sport
2. Bodybuilding expert
3. I have gotten to know him through social media.
4. We have talked on a live chat back and forth where he and I go back on different supplements, topics on fitness and lots more.
5. He is a long time mentor for me and will help me reach bigger audiences.


3. Jeff Long owner of like a pro supplements

1. Jeff runs a supplement company that helps smaller ones out.

2. Supplier of supplements. 

3. I used to work for likeapro supplements.

4. I always ask him about advice on high-quality supplements and we talk about running a successful supplement line. I have helped his company by being a sponsored rep. 

5. Mentorship and real-time advice. 

I will definitely use my ability to talk in a more informal manner when the conversation gets to that point instead of being so uptight. I have never networked for professional business before so it was good.  

Second Shot at Idea Napkin No. 2

1. I am Matthew Nguyen a third-year accounting student at the University of Florida. My skills include sales, people skills, working out, understanding the body and diet. My aspirations are to become a successful business owner in the fitness industry whether that be in the supplement field or not. It would definitely take over my life, I am very obsessive over the things I love.
2. I am offering an all-natural prohormone that will offer the best alternative to using ban substances prohormones. Customers are scared to use substances that can be harmful to their body.
3. My customers all have in common the desire to continue to forward in their lifting/fighting/athletic career. The thing they all have in common is the desire to try a performance-enhancing supplement that does not have properties of anabolic steroids.
4. They will pay me money because my prohormone is the ONLY prohormone that uses natural substances and that does not play with the derivatives of steroids. We also use the best herbal compounds that naturally active in the human body when ingested.
5. What sets us apart from other companies is that we deliver the best quality product in terms of health and performance. We have a product that offers a variety of hormonal boosting compounds from herbal to chemically compounded.

I believe that all the aspects of the business fit together. There is no weak link other than product knowledge since prohormones are a new and emerging market. Furthermore, the ability for the customers to always see progress is a great seller. The product sells itself to my target market and is a great alternative to the banned substances that they know and love.

The feedback that I got helped me shape my Napkin more centered around the core values of the business. Rather than just speaking on other elements I decided to cut right to the chase and talk about core benefits. Furthermore, I was able to talk about my customers and their needs more, I felt that I didn't elaborate on this much on the first idea Napkin. My napkin seems more fit for the idea this time around and making it more concise cutting out filler made it more effective.

Create your own avatar

This is Jared the Gym Goer. Jared has been going to the gym for the past ten years and has reached his natural potential in the gym. He has competed at the natural level for NPC in bodybuilding in men's physique. Jared missed his wife's birthday dinner because he had to do legs. Jared is 28 years old and is a "young entrepreneur", Jared doesn't have any kids because he aspires to be Mr. Olympia. I have a lot in common with Jared but I don't let the gym run my life. Jared has been like me because I made this product for people in the gym similar to me or similar to my pride for a contact/physique sport.

Elevator Pitch 2

1.
https://youtu.be/pwsSidzOSvw
2.
I think the most insightful advice was to stay focused on what I was talking about also to keep my voice high and excited at all times. I didn't receive any type of weird feedback, but I did receive a lot of good feedback. People loved the product as well as my pitch.
3. 
I changed a lot of my visual contact and the eye contact I had.