Second Shot at Idea Napkin No. 2

1. I am Matthew Nguyen a third-year accounting student at the University of Florida. My skills include sales, people skills, working out, understanding the body and diet. My aspirations are to become a successful business owner in the fitness industry whether that be in the supplement field or not. It would definitely take over my life, I am very obsessive over the things I love.
2. I am offering an all-natural prohormone that will offer the best alternative to using ban substances prohormones. Customers are scared to use substances that can be harmful to their body.
3. My customers all have in common the desire to continue to forward in their lifting/fighting/athletic career. The thing they all have in common is the desire to try a performance-enhancing supplement that does not have properties of anabolic steroids.
4. They will pay me money because my prohormone is the ONLY prohormone that uses natural substances and that does not play with the derivatives of steroids. We also use the best herbal compounds that naturally active in the human body when ingested.
5. What sets us apart from other companies is that we deliver the best quality product in terms of health and performance. We have a product that offers a variety of hormonal boosting compounds from herbal to chemically compounded.

I believe that all the aspects of the business fit together. There is no weak link other than product knowledge since prohormones are a new and emerging market. Furthermore, the ability for the customers to always see progress is a great seller. The product sells itself to my target market and is a great alternative to the banned substances that they know and love.

The feedback that I got helped me shape my Napkin more centered around the core values of the business. Rather than just speaking on other elements I decided to cut right to the chase and talk about core benefits. Furthermore, I was able to talk about my customers and their needs more, I felt that I didn't elaborate on this much on the first idea Napkin. My napkin seems more fit for the idea this time around and making it more concise cutting out filler made it more effective.