New products maybe include a protein powder or a creatine supplement.
Moises Torres- NPC Bodybuilding
Gucci Bambino-NPC Athlete
Jamie Kendal- Mens Physique
Many of them are familiar with the market. Furthermore, they like the idea of protein or creatine but feel like the supplement market is very saturated and that it might fail. Jamie loves trying new protein powder out.
What makes the most sense in boost 1 up nutrition is to start all-natural protein powder that will yield the highest protein per gram. Many other protein powders don't hold high yields of protein like boost 1 up nutritions will. Furthermore, I plan on creating an amazing flavor profile that uses artificial sweeteners to keep the sugar and carbs low.
This market delivers high rewards and low cost of goods due to the fact that it provides large quantities of purchase.
New Market-
Athletes
This product can be for athletes in untested organizations.
Jacob Torres Club VolleyBall UCF
Patricio Perez Club Tenis at USC
They both would like to try the product as long as they did not gain "too much muscle".
The thing I learned about this market was that it is very big and not introduced to this type of product. Tester can be used to benefit any athlete. In fact, it can be used to help boost performance in most sports.
Over time and time again I was able to see that this product is very versatile.
Matthew,
ReplyDeleteI think you are setting out on the right course of action. Expanding into protein powders or creatine supplements seems like great complimentary products for your product lineup. I am always disappointed when I try a new protein powder and it turns out to be chalky or the texture isn't smooth. I would rather have a lower yield of protein than an adverse texture. In my consumer buying experience of protein powders, I can't even begin to count how many I have thrown away or not finished the container because of an adverse texture.
I believe through a commitment to excellence, Boost 1 Up Nutrition, can develop great products to expand its revenue drivers in these two new categories.
Best Regards,
Suzanna
Hello Matthew,
ReplyDeleteI think you picked a very competitive market. But your post seems like you are ready to take on the challenge. Of course, the new market of athletes is a really good idea. I would suggest also trying to branch out the the nutritionist and folks that are just trying to maintain a healthy lifestyle. Your path seems great and I wish you the best of luck