Idea Napkin

You-
I am a student at UF joining his third year at the school in the school of accounting. But who really am I? I love fitness and am a natural bodybuilding advocate. I have many talents but product innovation, especially in fitness, seems to be one that fits best in this scenario. I like to think of my talents are sales, marketing, and overall innovation. Most of my skills are in speaking publicly and making great relations. My aspirations are to be able to be in charge of the biggest supplement company in the bodybuilding industry as well as taking myself to the next level in helping others achieve their fitness and life goals. This product can be the foot in the door for me in the industry.

What-
I am offering the first pro-hormone/ performance enhancing supplement with all natural testosterone boosters/ ergogenic fat burners, as well as offering chemically compounded approved pro-hormone modulators. To many times customers are taking pro-hormones that have compounds that are "kind of" legal and new that are harmful and get banned within 1-2 years.
Who-
My target customers are male/female experienced gym goers between the ages of 18-50 that want to help boost their performance by not taking any illegal PED. These people may include pro/amateur bodybuilders, athletes, boxers/fighters, casual gym goers, and extreme fitness users.
Why-
The reason why customers would pay me money is that our product takes all compounds/ substances that are not banned/ prohibited by ANY government agency, and allows users to have friendly doses that will compete with other brands. Furthermore, when combining natural PE substances with chemically compounded PE it may cause a synergistic effect something that few to little companies have done research in.
Core Competencies-
We have a pro-hormone that will never be banned by the FDA.

I believe these elements all fit together because as I was writing them I seemed to start answering the next question before I got there. Furthermore, I think that the people that I am trying to sell to will understand the issue at hand with other companies and feel like they have to use them because there is no alternative. I think that the demographic and the core purpose of the product go hand in hand because these are issues that these people face when making a decision on this type of supplement that is still new to the market and exciting!