The unmet need I am speaking of is keeping the nutrient's alive and fresh in meal prepped food. This is a huge need in the bodybuilding world. This need is something that people would love to have that's why so many people cheat on their diet because they hate eating their prepped foods because of taste. The way they cope with this is simply eating out and skipping their prepped meal.
Interview Transcript 1-
Connor Vaughn Regular gym goer
Matthew- Hey Connor how are you?
Connor- Good brotha how are you?
M- Good, I just wanted to sit down and talk about the food you have in your container.
C- Oh yea I am on a keto diet right now it sucks.
M-Yea . , so question I wanna ask is how hard is it for you to be on this diet?
C- It's tough man I usually want to eat more food but I am so limited to what I can have.
M- Yea I get that, do you think the taste of the food might be straying you away as well?
C- Well, yea at times I have to eat out because my food just goes bad sitting around the car and s*** while I work.
M- Thats an issue I have been seeing a lot in the bodybuilding world. I wanna ask do you think that if your food was always fresh it would be easier to eat?
C- Yea it could help, because whenever I don't prep the chicken and veggies I have don't taste that bad.
C- Yea it could help, because whenever I don't prep the chicken and veggies I have don't taste that bad.
M- Almost like eating out right? I think the reason people eat out is because the food is fresh but what if we could make that happen with your prepped meals?
C- That seems awesome man.
M- How long have you had struggles with being on this diet?
C- Probably since the beginning of it, I suffered through it at first but I find myself cheating more and more.
M- That's the problem we all have is being able to stick to it for long periods of time, how do you enjoy the food though, you like eating healthy vs unhealthy.
C- Yea I enjoy the thought of it but it just sucks when its either bland or cold.
M- You are right!
C- Alright brother I got to go .
Interview Transcript 2-
Noah Richman NPC qualified bodybuilder
Matthew- Yo whats up noah wanted to ask you a quick question or two
Noah- whats up
M- How is your diet going?
N- Well I am not on a diet right now, but a diet is a diet.
M- Same here, don't you hate when your food is so bland?
N- Yes I do it sucks, I honestly can't eat cold or bland food thats why I usually just eat out and cheat on my diet.
M- Ya thats the common thing I am hearing among people. Do you think most bodybuilders are like this?
N- No I am just a lazy one haha, but most people in the fitness industry probably would agree with me. I like to cheat on my diet a lot by eating fast food because it tastes good.
M- What about eating your meals fresh?
N-Yea I like eating them fresh and flavor full the problem is when you prep chicken and leave it in the fridge for days then eat it dry it tastes horrible.
N-Yea I like eating them fresh and flavor full the problem is when you prep chicken and leave it in the fridge for days then eat it dry it tastes horrible.
M- So if you could eat your meals fresh everyday you wouldn't cheat on your diet?
N-Well I am super unmotivated sometimes anyways because of all the stress I have in my life, I do artistic dancing on the side and sometimes like to cycle. Bodybuilding has really let me down so I don't know.
M- But lets say there was something that made your food taste fresh and hot 24/7 would you like it?
N- Yea that would be cool I would like that.
M- Well thanks Noah!
N- NO problem matt!
Interview Transcript 3-
Lauren Nguyen Prospective IFBB PRO Bikini
M- Hey young tee
L- Hi matt
M- Can I ask you some questions about your prep?
L- Sure
M- How do you feel eating the same foods poor and bland all the time.
L- I honestly don't mind it. But i am very different 99 percent of people like their food fresh
M- Oh I am part of that 99 percent. If there was a way to make your prepped food fresh you wouldn't enjoy that?
L- I mean I would but it's not an issue for me.
L- I mean I would but it's not an issue for me.
M- What are some issues about prepped food you think?
L- For me, like I said I don't care I am more focused on going professional than anything.
M- What about for people in general what do you think?
L- Yea forsure my bestfriend loves to always make her food fresh she never preps.
M- Yea thats what I thought, you think people would stick to their diet more if their food was prepped fresh or tasted fresh?
L- Oh forsure taste is everything, but hey I got go.
M-Okay!
I think that there is still a big market for my problem the responses I got were similar to my mindset about things. There might be another opportunity in the realm of fast-casual restaurants that offer macronutrient friendly food. I think a good medium is important, I think the root should stay the same but maybe the approach should differ.
Hey Matthew,
ReplyDeleteI’m on board with your idea, as a meal prepper I have certainly grown tired of the same old plain chicken breast, rice, and broccoli in a Tupperware. I would definitely be a customer.
Professor Pryor mentioned that many people in this class attempt creating healthy fast food restaurants. I’d be interested in seeing the next step in this plan and learning about how you can beat out competitors such as existing meal prep services. I bet that having locations near gyms for convenient post-workout meals might be worth looking into!
Cheers,
Jonah Brafman
Matthew,
ReplyDeleteI enjoyed reading your post this week. I feel like you were creative in how you chose to publish your assignment. I liked the direct dialogue between yourself and the interviewee. I work at a restaurant in downtown Gainesville and I have found that healthy alternatives are growing in popularity. Many people that eat at our restaurant have dietary restrictions and seek out the healthier menu items. I think your idea is great and would be filling a growing need in our society.