Friday, July 26, 2019

Last reading

he Long Tail: Why the Future of Business is Selling Less of More, Chris Anderson
1. The theme of the book is about how the growing users of internet content have helped the "tail gets longer" in the world of small business and entrepreneurship. Anderson states that the more markets you hit with smaller more closely niched audiences the better off your business will do.
2. The way I tied reading this book to this class is my marketing strategy for Tester the all-natural pro-hormone. Taking into considerations avenues like powerlifting and strongman.
3. I would try to incorporate how these reads helped inspired ideas for students, for example in the book by XYZ I used this strategy and applied it to ABC.
4. I learned the importance of market content and market penetration.

3 comments:

  1. Hi Matthew,
    Great work in the Last Reading. Excellent choose on the book of the Long Tail: Why the Future of Business is Selling Less of More, Chris Anderson. I agree with you that Anderson states that the more markets you hit with smaller carefully will be better off your business will do. It's great that you learn the impatience of the market content and market penetrations.
    Great work.

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  2. Hey Matthew,
    Overall great work on addressing all the necessary components of the assignment. I was quite intrigued by the book, The Long Tail, as well, as it offered insight into a field of study that I continually try and immerse myself in everyday. Further you analysis and personal connection with the book are quite nicely stated and help not only the readers but yourself understand its overall impact.

    Thank you!

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  3. Hey Matthew,

    This book seems extremely intriguing. It seems like you've extracted a lot of value from this book in regards to how to incorporate these strategies into your business. Understanding "penetration" in the market is very important if you're trying to break into a new industry.

    Great post.

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