1.
Alex Duenas NPC Bodybuilder
Lawerence Gensoli Advanced gym goer
Derek Lunsford IFBB Pro Bodybuilder
3. It seems that in the alternative search each one of them chose the product that had the higher quality ingredients vs the cheaper price or style. One thing that Lawerence said that differed from Alex and Derek is that he does value a brand of a company for supplements equally to the quality of the product. Neither of them said the price mattered because they are all worried about the best product rather than cheapest because of the immense commitment taking a Pro Hormone is. Other than that they all seemed to have a general opinion that value matters when taking a Pro Hormone.
4. Most supplements are now ordered directly from the source and online. Out of the three interviewed they all buy their supplements from online companies. Typically brick and mortar supplement shops upcharge prices for the product. They all buy using a debit card. There is only one person responsible for the purchase and that is the buyer.
5. All of the interviewees had in common that results were the number one thing that they wanted from the product. The amount of fat burned and lean muscle tissue during one full serving cycle is what I found mattered the most, secondly the least amount of side effects. Out of the three interviewed, two interviewees had bad experiences with side effects from the Pro Hormone.
6. After all, each interview went well, Alex seemed to be a fan of prohormones and uses them regularly when getting ready for his shows. Lawerence has been on the fence about taking a prohormone but has been worried about the recent banning of certain formulas. I talked to Lawerence the most about my idea and he likes it a lot.
7. This segment seems to look for the best quality product, put a lot of effort in making a decision, and seem to have the best sense of buying attitude when seeing adequate results.
Matthew,
ReplyDeleteYou seem almost jovial in the title of your post: "Evaluating How Your Customers Evaluate Stuff". You said alternatives would be evaluated based on quality and price; what I am curious about is what are the alternatives to prohormones? Are all testosterone boosters considered a prohormone? Is Tongkat ali, or longjack, a viable alternative? Furthermore, I would have liked to hear about the side affects your interviewees experienced and how that impacted their Post Purchase evaluation.
Keep up the good work, all of these interviews will drive you to be a better entrepreneur and your product will be more successful because of your efforts.
Best Regards,
Suzanna Pederson
Hi Matthew,
ReplyDeleteYou did an awesome job detailing the potential buyers' viewpoints during purchasing and evaluating alternatives. You were able to find what would set your product apart from others, and what buyers look for in their supplements. You were also able to find what to note and what you shouldn't even think of adding to your product. Overall, I was really impressed.